One 250 ml can of Red Bull Energy Drink contains about the same amount of caffeine as a cup of coffee, which is 80 mg. The consumption of Red Bull should conform to a person’s intake of caffeine.

Many authorities around the world have looked at the effects of caffeine. Health Canada scientists conducted an extensive review of the scientific literature on caffeine. Based on this review, they concluded that the general population of healthy adults is not at risk for potential adverse effects from caffeine if they limit their consumption to 400 mg per day. However, Health Canada recommends for pregnant women to limit their daily intake to 300 mg.

There are harmonised EU rules (under EU Regulation 1169/2011) for the labelling of caffeine containing beverages. Those containing more than 150 mg/l must indicate the caffeine content and carry the advisory statement ‘High caffeine content. Not recommended for children or pregnant or breast-feeding women’ on the label. So, consumers across the EU are clearly informed.

Nutrition experts agree that it is important to consume foods and beverages from many different sources and in moderation. Of course, this is also true for Red Bull, which should be part of a balanced and varied diet as well as a healthy lifestyle.

In addition we have added voluntary advisory statements such as “consume moderately” on our can in line with the UNESDA Code of Conduct. In case you want to find out more about these industry self regulation principles, please go to:

www.unesda.org